Caporegime
The point of shrinkflation (for the most part) is to maintain profits without upping the price, as most people would rather a thing be a consistent price, regardless of inflation.Young lad bought me a bar of Dairy Milk the other eve... plan view it's thes same size, but it's about half as thick as it used to be.
Does anyone know if this shrinkflation effect is taken into account for the inflation figures that they quote on the news ?
That isn't to say that every company doing it is doing it that way, some are double dipping by also raising prices.