Shrinkflation sits neatly between businesses' ability to change their products and trying to fool customers who having bought something for so long is unlikely to check things like weight regularly.
Considering pretty much all of the major brands are part of multinationals where much of the added value gets siphoned out of the country I can't help but feel that there's a valid argument to siding with the consumer by making it so the storefront is legally obliged to clearly inform the consumer that a product is undergoing £/kg inflation. With the new digital pricetags that are being installed to more directly control stock I think it should be easy enough.
Considering pretty much all of the major brands are part of multinationals where much of the added value gets siphoned out of the country I can't help but feel that there's a valid argument to siding with the consumer by making it so the storefront is legally obliged to clearly inform the consumer that a product is undergoing £/kg inflation. With the new digital pricetags that are being installed to more directly control stock I think it should be easy enough.
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