Caporegime
Dells XPS support was godly for me, 256GB solid state drive broke, phoned them up and the next day a guy came to my house and fitted a new one. For my laptop ofc, my PC is self built.
I think that's the key - XPS and Alienware have separate support teams dedicated to those platforms. You are not bundled with the great unwashed for Inspirons and Dimensions, etc.