Main issue with that particular video, and I do love watching his stuff is that the Hue competitor he has chosen is frankly crap Chinese stuff with rubbish app support - no doubt you will need a Xiaomi app download which will want to run ALL the 'analytics'.
These bulbs and their core usage relies on good app support and as much as I agree that Hues are overly expensive - they are stupidly reliable and the app support absolutely solid. Hell you can use one of many better third party Hue apps out there.
I've got mates shifting between those Lifx and IKEA Triffid kit and they've had nothing but issues. I've been using hues since 2015 (iirc) and have yet to have any of my B22 coloured bulbs, Hue Go's or lightstrips die on me. Flipping hell the latter was a rip off back when I bought it though I admit!
Linus's video pretty much sucks really because the title in itself is click baity and kinda smells of sponsorship, for which the Chinese companies are quite good at doing.