If only you had a way to encourage people to use less. Like maybe a charge per unit.What they should do is pay you for drawing less from the grid over the span of the whole 24 hours, so actively encouraging less use for the day as a whole.
Something like that.
shifting usage is a massive gain for the energy companies, obvious in the reward and I’m sure a load of people get home from work and just stick the washing on etc without thinking. So what’s the harm in moving outside that peak time and avoiding coal backups firing up