Caporegime
Yes, but the irony is that more competition is better for all users irrespective of brand. It will probably push Nvidia to try to make DLSS even better, if they can't do it and FSR becomes the dominant solution then it will be because it deserves to be.
It will keep going but mostly because Nvidia will pay to keep it going, because Jens is so pig headed with this stuff, but in 2 or 3 years it will go the same way as G-Sync, he will give FSR his own branding and that'll be it...
FSR is easy to implement and its a great way to get 4K gaming on consoles, they can all say they are 4K on consoles with it, that's what will kill DLSS, ease of use, vendor agnostic, is an actual benefit to developers.