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A software based solution is always going to be fundamentally inferior to that of a hardware based approach.
People who think this is going to achieve DLSS 2.0 levels of performance ( & IQ levels) are in for a big disappointment, just as is the case with their weak hybrid software/hardware based Ray Tracing performance levels.
I second this. If I had to put money on this it's going to fall short of DLSS 1.0 which was fairly bad IMO. At this stage it feels it's more likely a project to get some parity with Nvidia on features on paper rather than produce any real value. If this could have been done well with general purpose compute functions it would have been made years ago.