And you know the best part is that it sits about 10 centimetres higher than a
Tesla Model 3. This height gives it a strong presence while also addressing customer preferences. Sitting higher is important because it makes customers feel more secure; sitting too low can make them feel vulnerable. We didn't want it to be a tough SUV, though. The design communicates optimism, boldness, and confidence. These qualities guided our design process, ensuring the car reflects these attributes.
Yes. Our focus has been on the ‘Aspirer’ mindset, which isn't tied to a specific age group but rather a way of thinking. Throughout our design process, we conduct research three times. Initially, we delve deep into understanding our customers, gaining insights into their lifestyles and desires. Then, once we have a concept, we gather feedback from customers to see how they respond. Finally, we conduct market acceptance research, where we unveil the full car, including pricing, to gauge overall reception
Another significant challenge was the front end. The original Capri had a long hood, and to enhance the car's length, we made the front pillar black, creating a continuous line from the rear of the side profile to the front of the car. This gave the car a more graceful and elongated appearance.