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GeForce GTX 770 Specifications Leaked, Could Surprise with Pricing

Gregster said:
Somebody upgrading from an older gen Nvidia (4 series) or an older gen AMD/ATI (5 series) card might look at the 7970 Vs the 770 and think the 770 isn't badly priced at all. I am not saying this is the case but it is a possibility.
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Is exactly why I paid £550 coming from a 470. For what is so close to a Titan £550 is a steal in my mind. And the 770 seems to good to be true.
 
esoteric said:
Is exactly why I paid £550 coming from a 470. For what is so close to a Titan £550 is a steal in my mind. And the 770 seems to good to be true.
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Yea but for GTX780 at £550 with a £150 premium over the GTX680 launch price, the GTX780 should had been out at the same time as the GTX680 launch, not over 12 months later. Bit-tech's conclusion on the GTX780 was very spot-on to be honest.
 
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esoteric said:
Is exactly why I paid £550 coming from a 470. For what is so close to a Titan £550 is a steal in my mind. And the 770 seems to good to be true.
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The £550 card performing so close to the £800 card and even passing it with an overclock is good. I took some stick for buying Titans (of which I do not regret buying) and didn't care and for what it's worth....Enjoy your card. :)
 
GIGABYTE GeForce GTX 770 WindForce Pictured

GIGABYTE was a little early in making the product page of its upcoming GeForce GTX 770 WindForce OC graphics card live, much to our delight. Here are some of the first pictures of GIGABYTE's creation (model: GV-N770OC-2GD).

gigabyte770windforce.jpg


The card looks nearly identical to the GeForce GTX 780 WindForce OC we reviewed last week. It uses the same WindForce cooling solution that's designed to handle thermal loads as high as 450W. The specifications tab in the product page gives out clock speeds of this factory-overclocked card, which are 1137 MHz core, 1189 MHz GPU Boost, and 7.00 GHz memory. At this point, we can't tell if the card is based on an NVIDIA reference-design PCB, it lacks NVIDIA markings.
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Source
 
Gibbo said:
30% margin on GPU, oh I wish and I wish again.

Seriously OcUK buys every manufacturer of VGA direct from the the actual manufacturer in USD dollars. Some we buy at distribution levels as we distribute certain brands, and a lot of the brands we sell more than some distributors.

I can tell you now that for the last 2-3yrs the margin for the Etailor and AIB have vastly reduced, its actually a struggle to break into double digit margin on graphics, especially the high-end big movers. If we manage to make 15% on a new high-end VGA SKU its time to throw a party. Facts are the UK is a fierce and competitive market as such a lot of the Etailors are actually selling at below 5% margin, I know this as I've worked at a few Etailors now.

The only time an Etailor might see 30% on a GPU is for a truly crazy deal or EOL sell out deal to help an AIB clear old stock. Or finally on a very low-end GPU where £2-£3 profit can mean 30% as the revenue value was like £25


At distribution level the margins are even tighter, 99% of the time always single digit margin with a lot of deals being processed at sub 2% margin, its a cut throat market. Big big margins are only seen on items for example such as cables.

Fact is the market has been fierce for the last few years, Etailors margins have reduced across the board, some into single digits, its why so many have disappeared as overheads became great than profits, that eventually leads to them disappearing.

I've being buying, forging relationships, dealing direct with AIB's, NVIDIA, Matrox, AMD, PowerVR, 3DFX in their time for over 10 years, I'm known throughout this industry world wide, I know what I am doing and its my live, there is no such things as the margins you speak off when you include your freight cost (total landed price), we as Etailors just wished there was as do the AIB's.

The people who make the margin is the GPU manufacturer, they make a fortune, see NVIDIA's accounts for proof, can't say the same for AMD though they are getting back on track.

As to the UK sell price, well the GPU manufacturer will suggest an RRP, which Etailors will try to achieve, but the deciding factors are the landed cost of the product, then the margin which the Etailor adds on, which is not even remotely close to 30%.


Onto 770, everyone shall be pleasantly surprised by the price of this product to end user its a great card at an equally great price. :)
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If this were the case, why were OcUK so happy to swap my £240 MSI Twin Frozr cards (2 of them), for 2x HIS IceQ X² 7950s which you were selling for £280 each at the time?

Surely you weren't happy to make a loss, quite a substantial one as it seems according to your post, just to keep the customer happy?
 
Marine-RX179 said:
In the past, at least the high price of the Nvidia card could be justified because they were:
a) more capable on gpgpu compute performance
b) had higher memory bus, and
c) most importantly- better gaming performance;

but with the GK104, all three advantages over the competition (comparing to the 79xx cards) had pretty much went out the window, so it's getting even more difficult to justfiy the "Nvidia premium". And that's not even taking the game bundles that AMD's offering into consideration yet.
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Good post, totally agree. I doubt we will ever see Nvidia releasing full fat desktop cards that aren't compute nerfed from now on as the Kepler model worked so well for Nvidia, and has obviously gained way more profit by being able to sell the full part as a halo card (The Titan) and the cut down versions as low TDP gaming GPU's, stack all the way up to $1000, with mainstream 780 being an all time high $699..

I hope for the consumer sake that AMD's next high end GPU is still a full fat GPU like the 7970 and makes a mockery of the Titan at a lower price point. Otherwise price hikery will just get worse and worse.. We don't want more $1000 single GPU's do we?

Think the GTX 760 ti will be best bang for buck GPU, so not a total bust on Price VS Performance..
 
spoffle said:
If this were the case, why were OcUK so happy to swap my £240 MSI Twin Frozr cards (2 of them), for 2x HIS IceQ X² 7950s which you were selling for £280 each at the time?

Surely you weren't happy to make a loss, quite a substantial one as it seems according to your post, just to keep the customer happy?
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:D


I just want to say thanks to Gibbo for giving me a kick up the bum to go out and get distributor pricing again - I'd be crazy not to start up selling GPU's at the pricing I've just had in
 
Marine-RX179 said:
Nice of you to simply take one sentence out of context and completely ignore the reasoning I provided behind it and pass it off as I'm pulling BS out of thin-air.

In the pass, at least the high price of the Nvidia card could be justified because they were:
a) more capable on gpgpu compute performance
b) had higher memory bus, and
c) most importantly- better gaming performance;

but with the GK104, all three advantages over the competition (comparing to the 79xx cards) had pretty much went out the window, so it's getting even more difficult to justfiy the "Nvidia premium". And that's not even taking the game bundles that AMD's offering into consideration yet.
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I think for 95% of buyers the only one that matters is c).

When I bought my 680 it was at launch and cheaper than all 7970s but since then AMD have dropped the price of the 7970 and the 680 has been uncompetitive for a long time in comparison. I can't understand why Nvidia didn't drop the price, maybe they couldn't afford to and just traded on the name for a while.
 
A friend of mine at a hardware retail store just gave me a head-ups on a Gigabyte GTX 770 pricing, which they received from the distributor today. Price was set to 4100DKK or £471 ! Epic fail IMO. I really hope that price will get adjusted ASAP.
 
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It seems to me that they really need to get the price : performance ratio perfect on the 770 for it to sell. Otherwise people will be more inclined to go for the GTX680 or stretch to the GTX780 or in fact move over to the red side.

I'm interested to see how this pans out.
 
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Gripen90 said:
A friend of mine at a hardware retail store just gave me a head-ups on a Gigabyte GTX 770 pricing, which they received from the distributor today. Price was set to 4100DKK or £471 ! Epic fail IMO. I really hope that price will get adjusted ASAP.
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Lol they won't be £470. You can get an MSI gtx 780 for £530!
 
straxusii said:
That can't be right, you'd spend a bit more and get a 780!

Gibbo has already hinted around £350 here.
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Yea. I just got another update that seems much more true. They're getting MSI GTX 770 Lightning 3GB cards at 3300DKK/£371 (danish vat/tax is 25% - so £350 UK price seems right).

Confirmed prices now !
eUUYjZT.png
1 DKK = £0,11
 
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