Soldato
Their idiots.
But it's easy to understand why. Mud sticks. It will take a long time for those ideas to die and be replaced by new ones. But AMD need good products to make this happen.
Case in point. When I bought my Ryzen CPU one of my none technical mates ask me why did I go for the budget brand?
Budget brand When was the last time they looked at HEDT market?
GTX480 and wooden screws. That was the period that AMD had better products though.
Same applied during the GTX5xx series, GTX6xx and GTX7xx