Their idiots.
But it's easy to understand why. Mud sticks. It will take a long time for those ideas to die and be replaced by new ones. But AMD need good products to make this happen.
Case in point. When I bought my Ryzen CPU one of my none technical mates ask me why did I go for the budget brand?![]()
Budget brand
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GTX480 and wooden screws. That was the period that AMD had better products though.
Same applied during the GTX5xx series, GTX6xx and GTX7xx