think it also reflects on when you guys or other resellers bought ram kits, as im guessing you do a very big bulk buy and not small batches .
could potentially lose out big if you dropped price without getting rebate on it
I buy memory every Tuesday, our stock is fresh and our price is fair, that is why we've been as low as £70 for 8G 3000 kits and £140 for 16G 3000 kits, whereas most competitors are still in the £170-£200 region and as of now our pricing is set to around £80 and £155 for such speeds as when we drop to the lower price were at single digit margin which we only do for promotions.
But the prices have fallen quite a bit in past several weeks and seems to have settled now, hopefully it will become stable or even drop some more.
But to give you an idea if I pay $120 for a 16G kit with a GBP of 1.33 against USD, then UK conversion is £90 cost, if the pound was say 1.55 where it was when memory was cheap, then my cost would be £77, so £13 cost different simply due to exchange rate, this is of course an issue the memory manufacturer cannot be held accountable for, it is not their fault the GBP is very weak.
What I can tell you is 2400MHz 16G kits peaked around $165 cost, they are now around $115 which is quite a reduction, but at there cheapest back in May 2016 I paid around $50 which only lasted for about a month, was a period where memory manufacturers over produced, creating a massive over supply and thus sold at losses. Now there is less memory player due to some IC's going bust, not only do they keep supply tighter to prevent over-supply issues, but there is also less competition. What create further issues though Desktop PC is generally in decline other markets that require DRAM, GDDR, NAND are exploding which creates shortages and thus price increases. Since May 2016 the price increased from there on and the pricing only started to very slowly come back down since February this year, but it is small and often offset by the pound been so weak.
Would be nice if the pound gained strength back to around 1.50 levels, it would certainly have a positive impact on most component prices especially. We will now get back to $50 for 16G kits, simply won't ever happen as the remaining memory manufacturers will never leave themselves in such a position of overstock, it is actually far better to run your business tight, smaller volumes, higher margins for safety and future of the company. Trying to do too much, with too little margin, all it takes is a slight issue and you could simply go bankrupt and then bust, which has happened in the past.
But been realistic I would hope to see 16G kits slip to sub $100 trade cost by end of the year which would mean if pound remains the same we may see some 16G kits closer to the around £100 delivered. 8G kits won't get much cheaper though, as there is now more volume on 8G modules than there is 4G modules.