Right then here's my review of the fitting - spoiler - it was expensive
Ping Europe is based at Gainsborough Golf Club (course was shut when I arrived at 0900 due to the frost), however very well sign posted and car parking spaces right in front of the club house reserved for those getting a fitting. A very warm welcome and a brief overview of why I was there and what I wanted to gain by getting new clubs.
Adam the fitter was really good, quite light hearted, especially on the first few shots. I'd been in the car for 90 mins and it was about 0C outside so I needed a bit of warm up. First 10 minutes was just used hitting my own clubs and getting some data after I'd warmed up.
We cycled through loads of different clubs and shafts and had a good discussion as well on how club heads look etc. It was definitely not a pressured sales environment at all.
Ultimately it was down to shafts that really made the difference (waiting for my confirmation email to confirm the shaft as I've forgot - spoiler I ordered

). I decided on the i530 bang in the middle really which is as a golfer what I am, someone looking to improve towards a low handicapper. The look at address was the best I tried and the dispersion was the best by a mile on what I tried, including my old clubs.
Next onto the heavy machinery - G440 Max. Again once I got the right shaft in I could really see the results, much more forgiving than my LTDx and 10 yards longer more consistently. The 3 wood I have also LTDx has been the worse club in my bag, so much so I've started not taking it. Yes I know that's down to me losing confidence but from the first G440 I hit, it just felt different. I understand most of that is confidence but us golfers will take any advantage we can get!!
In all I've come away and ordered the irons in 4-PW and Driver and 3 wood and I'm very happy. I have upgraded shafts and grip and it came in at a whopping £1990 which although I never mentioned it was £10 under my budget / £1990 over the budget the Mrs had
Really fun morning and I look forward to the new gear arriving. Irons should be here next week and driver and 3 wood is looking start of February.