The problem is a lot of people are too daft to help themselves. When the writing is on the wall and you ignore it then you create problems down the line and what we see with Nvidia pricing is the obvious monopoly caused by people who never wanted to give AMD a chance even when AMD was delivering cards that were just a few fps below the Nvidia ones and monitors that were far cheaper compared to gsync (I remember comparing the 1060 and 1070 vs the AMD cards and seeing little difference) and it's the same when we looked at Nvidia closed platform style (gsync) vs AMD's open and cheaper one.
Gamers keep creating the push that allows the PC eco system to become more expensive, more proprietary tech and less wortwhile. I wouldn't mind spending a lot on a good gaming PC but the prices are getting stupid compared to just buying a console and not crybabying over a few fps / resolution. Overall though the performance gains we're seeing compared to the price increases are just killing the PC gaming scene for me.
Unfortunately as much as this gets said each year there are some that dig into toolhood further
Seriously though something has to give or just in a few years time there would surely be a negative impact on the amount of upgrades people do (or they can just suckle on weaker cards for more money I suppose)