Yes, but I'm throwing it out there for discussion. It was said on more than one occasion by OCUK staff that prices got hammered in large part due to the pound dropping pretty low, and now it's back up to $1.43, we should be seeing those prices come back down - unless shops are going to keep price gouging without bothering with the excuse of a poor exchange rate.
The dollar cost of the cards have gone up considerably which negates the stronger pound, those prices increases being due to memory price increases.
I am quite open with our costings, this card:
Zotac GeForce GTX 1080Ti Mini 11264MB GDDR5X PCI-Express Graphics Card (ZT-P10810G-10P) @ £689.99 inc VAT
ZT-P10810G-10P, Core Clock: 1506MHz, Boost Clock: 1620MHz, Memory: 11264MB 11010MHz GDDR5X, Stream Processors: 3584, SLI Ready, VR Ready, PhysX/CUDA Enabled, 5 Years Warranty
Only £689.99 inc VAT.
ORDER NOW
Shall be £679.99 tomorrow for a week, we have had another 100pc land at a cost of $699 plus shipping and logistics.
That product when launched used to cost me $619.00, it has gone up $80 since launch, based on our new cost and a buffered exchange rate (1.37) as we pay invoices 30-60 days in advance so the rate could be far lower (against us) or higher (favours us), but based on that, were making 10% margin, which is not unreasonable or price gouging at all, something we can do when we have plenty of volume.
Other models are priced very highly simply due to lack of supply, Asus ROG cards for example.
Also when 1080Ti launch happened, many customers pre-ordered cars at launch prices, then Brexit happened, by the time we actually paid for those stocks, we made losses on certainly products as we honoured all backorders and shipped those orders at the price ordered irrelevant if it made us a loss.
Some we win, some we lose, that business.