I am afraid not, at £529.99 we make under 5%, were literally just trying to force UK market prices lower and in return force board partners to also lower their prices, its not great for us as were making around 5% on graphics cards at the moment, but we made some nice margin in the past and we have the rest of our business to fall back on.
So right now our cost is above £500 landed on a VEGA 56, so to hit £400, well you do the sums, I don't mind loosing a couple of quid on some cards to do deals, but we can't swallow over £100 per card loss, we'd just send the stock back for credit before we do that.
We are pushing board partners very hard to reduce prices, the fact were now at MSRP or below on a lot of NVIDIA cards, just pushing board partners very hard now to push 1070 and 1070Ti lower as those are still a little inflated.
I can't see us seeing much under MSRP or prices of Black Friday, simply as the cost are now much higher due to the memory prices going up, I have even asked AMD to re-activate their $100 sell out APA's they gave us on VEGA cards as that would knock a good chunk of cash of those, but so far they have declined to do so.
Its quite hard, because were now so aggressive on price, we've also seen some miners ordering again, so the miners are also still watching and for some I guess they are still making profits or making a gamble.
That makes sense, thanks for taking the time to write the update. I will wait for a future deal. Still bitting myself over not pulling the trigger during black friday .