Whilst the car would appear to be an improvement from the GT86, it surprises me that there is so much hype around it, considering the GT86 never really flew off the shelves. I have my suspicions that 'limited production' is a demand creator for a car that Toyota were only expecting to sell in relatively limited numbers here anyway.
Same. As soon as it was announced, I knew that it would be the main contender for my next car. I assumed I would just be able to wait until it was available second hand for a slight discount, but it was the rumour that it wouldn't be available for long which stirred me to order new. I'm not buying it intending to flip for a profit though, I'm buying it to own and enjoy long term, so even if does turn out to be marketing that I've fallen for, and they ramp up production, I won't be particularly bitter about it.