Charlie sheen ice bucket challenge, he drops 10k dollars on his head instead and says he'll donate it to an ALS foundation and called on three more celebrities to do the same.
A bunch of rich people who make millions a year make videos and a bunch of by comparison poor people give $10 each to ALS in the thousands or even millions and they get $15mil in donations. But if the lets say 200 celebs who have done the icebucket challenge all gave a million quid, which the majority could afford rather than just their time to promote awareness... how much would there be for research?
Fact is Charlie sheen put his money where his mouth was and asked other rich people to do the same thing he did. I respect Charlie Sheen for doing it himself and not just making a video to help get OTHER people to donate.
Fact is some of them may have donated, but Charlie Sheen actually called out for other (already rich) people to donate large amounts. If I was rich I'd be doing the same thing, donating a substantial amount and asking other rich people to do the same.
The attitude of "I made a video so I helped hugely", it's not inaccurate, it likely gets lots of people donating who otherwise wouldn't..... but it's still a bunch of VERY wealthy people passing off the responsibility to actually donate to people no where near as well off as them.