by the same token - SDK can't expect people not to be jealous/make snide comments when he posts pictures of 4/5 brand new ipads at xmas time when others are struggling to get their kids some small presents/save all year for xmas etc.
I'm not passing judgement either way but I can see both sides of it.
Its the way he goes about it, not that he's bought stuff.
'So today was refresh the family iPad day'
Is this the same chap who had half a toy shop for his kids birthday then asked if he'd bought enough?