Surely this will depend on AMD's ability massively to ramp up production? Supply and demand can only allow prices to increase within limits.
Sell when the price is high, buy when the prices is low.
Brian Krzanich might have suspected that the bug would impact on Intel's share price - although I am quite sure that he was unaware of the existence of the bug and his sale of the maximum number of shares he was entitled to sell (when the market was high) was pure coincidence.
Not sure if the last part was a joke, Intel have known for absolute certain since June, as in no question. Google rung them, AMD, ARM, Apple and others up and told them about it in June. The entire silicon industry has been working on patches collectively while talking to each other and working with the OS makers since June. Brian 100% knew about the bug months before he sold off, and he sold off a short time before the patch was starting to get a little wider exposure (more people were brought into the loop around a month ago).
As for effecting share price, despite Intel's messaging effectively on a scale of how badly a company is hit, Intel is at a straight 10/10, AMD is at 1/10, ARM seemingly around a 2/10 and Apple is unclear as they use a lot of Intel chips anyway, there own chips I've not seen much info on what they are vulnerable to, but because they used Intel chips, at least a 5/10 total.
Share price wise, I actually think I underestimated the impact in server at first, AMD might not be able to fill 50% of server market share, but 20%, sure. 6 months ago EPYC was going to be fighting in a market they had almost entirely left and even with an equal and great product, even with some major advantages I think it was going to be a hard slog even getting to 5% in the first year. Now I think with trust gone, Intel's performance hit massively in actually a lot of areas AMD was 'weakest' compared to Intel in servers (because you know, they were taking the performance hit to check permissions properly and do things right
), trust in Intel takes a huge huge hit, I think it will now be dramatically easier for AMD to gain market share. If AMD can make enough chips for a 20% market share I think they could start more production now and have that 20% by the end of this year easily now. So rather than taking maybe a few hundred million in sales of Intel in the first year, it could be a billion, or two.
Intel would and should still be profitable(Class action lawsuits aside), but share price don't like large dips in profit, in fact they don't like hits in growth in profit let alone a reduction in profits. The big hit is how much this will strengthen AMD in the market. They had no real name in server, no one really believed in them as they've been absent for years, overnight they went from plucky underdog to probably preferred server chip. I think AMD's share price will increase, AMD profits will increase significantly and as such AMD will have a lot more cash.