What is socially acceptable isn't always bound by strict logic. Good luck changing that.
I don't need to change society to apply that logic to this situation myself, neither does any individual here, those who are point blank acting like racism is worse than any other name calling(which happens all the time on the football pitch) are the worse offenders in this thread.
Lets say Ferdinand starts it off by calling Terry a white trash gypo trannie ******. So Terry calls him the black equivalent of what Ferdinand says... half the people in this thread automatically think Terry is both racist and worse because the general position taken by The Sun and DailyMail readers is that racism of any kind against a minority is uber bad.
I hate yellow, black, brown and white people, NONE of this is true, but I typed it, so I'm automatically a racist? Here's a hint to the hyperbolic, over reacting factual incorrect, logically challenged people..... you can say things you don't mean.
Gravity on earth is 300ms^-2 at sea level on earth..... saying it(well typing it) doesn't make it true.
I hate hot women with awesome boobs.... not true. Saying something in no way automatically qualifys you as anything, suggesting so is being intentionally obtuse as so many people are in internet arguments, or just people being unable to engage their brains.
Anyone on earth can say whatever they like and mean it or not and no one can automatically decide they are one thing or another. To date I've frequently said I don't like Terry, his continuing actions in life suggest to me the general attitude that, he's got a bit of a scummy family and in laws(not particularly his fault) banging one of his best mates ex's who has his kid, while married, makes him a bit of a ****. On the pitch he's a loud mouthed git, so are most footballers, I have no problem there, he's an excellent CB even if people like to pretend he's not because they don't like him.
He's spent 15 years playing football where I've not seen him accused of racism before, he has played with and against hundreds of black players and I've never seen him be labled a racist, nor show any sign of it against team mates. I have little to no reason to think he's racist, I have little to no reason to think Suarez is racist, I have a very good reason for thinking Suarez SAID SOMETHING racist, which is against the rules of the game he chooses to play and agreed to play by the rules in, I've said I disagree with the rule fundamentally that arbitrarily decides its okay to ridicule scottish, ginger, short, tall, fat, slow, white, balding, gay, german players, but not black players(all or nothing with equal standing).
Also yes, it sounds cliche'd for sure but, honestly, how many real racists have loads of black friends? You know why people trot out that argument so often, its because its basically unbeatable. If you hate black people, why would you have black friends? How many ex chelsea players all piped up in the media about how they couldn't stand Terry and how they always thought he was racist while they were at Chelsea? I simply don't see it. If they can prove with footage what was said on the pitch he should get the same ban Suarez got for breaking a particular rule he agreed to play by.