Yep your right, its not obvious but its Cinema home. When in Cinema Home you get a Like O. symbol next to the text in conjunction with some settings you turn on. Will mess around further I think. Ta
Looking back at this, never used the AI stuff before as usually meh on LG last few gens, but need it for Dolby IQ, got to say, really does look good and improve things IMO. Seen video's out today sort of confirming it, a nice step up with the processor in that regards vs last year and is now much more targeted in improving highlights vs elevating the whole pic. Worth giving it a shot if you flick over to watching content.