Thanks for the great response - it answers a lot of questions! That LG quote was really helpful too it helped put my mind at rest, plus I found out that John Lewis have a policy that I can purchase that will cover it for 5 years against burn in... assuming that JL is still around in 5 years with Covid and all possibly hampering their sales - I hope they are, they're a good company.
With respect to size, I like your thinking!
I was worried about the sharpness of the display at 55" given how close I'll be, but then I realised something, PPI wise, 4k at 55" not much different to 1080p at 27" which is better than my 32" 1080p IPS display that I'm currently running having returned the G9. So a 55 inch 4k screen is going to have a lot better PPI than what I've got right now!
Also, I don't mind having to turn my head to see notifications and stuff, I'm more interested in screen real estate for my work, plus the 55" is cheaper than the 48" right now. So I'm really tempted by the 55" over the 48".
On the frame rate front, I know you are definitely right about my RTX2080, it struggled to get much over 60 FPS in some games on the G9 (5120x1440) and that is easier to drive than 4k, so yeah, probably on most modern titles I'll have terrible frame rates at 4k, but for the easier ones to drive, I'll be happy with anything over 60 or 70FPS. I dunno, perhaps I'll prefer running my games at 1440p to avoid the chroma sub-sampling until I either get something like a 3080 or 6800XT. Thanks once again for your perspective, much appreciated.