Soldato
HAd a good look and on the product fiche it shows 5 model numbers for the 48" OLED48CX
3LB
6LB
9LB
5LC
8LC
Would guess different area designations and colours for the same model? But the price difference would suggest something more.
The more expensive one doesn't let google assistant and Alexa spy on you
In the UK PCworl/Currys usually have an exclusive model to their chain and has been like that for a long time, deal with LG? Most of the time its just a different bezel colour or base. With the C9 it was MLB(Currys) and PLA.