I don't like the way the cash shop is going at all. It doesn't actually affect me in game, I never come up against something I need to spend money to beat, but I just dislike the whole lockbox thing and the way they're implementing soldier on landscape.
The worst was the barter wallet thing. It was supposedly implemented to clean up all the various tokens in your inventory, now it turns you have to pay up to get a version that actually does that properly. So basically, implement something broken, and look for money for a fixed version.
As I say, doesn't affect me in game much, yet. But the way they've been going it can't be long. It's a dreadful pity, lotro is one of the best implemented and best looking PvE mmos around, but they're basically pimping the whole game out for fast cash.