I don't really get the negativity on this. The price premium makes sense if you factor in the rarity and work required. I see OC offering this service as a good thing from a business standpoint, if you can do something that your competitors can't you should do it. I would never buy a binned chip myself, the price to performance isn't there and it takes the fun out of finding what your set up can do, but if someone else wants to, hey, its their money.