Its still a massive saving though to be fair bradley
.
Why is it a massive saving?
Q. Have they ever sold any at list price?
A. No.
Q. What price will they be selling at when the promotion ends?
A. Probably not full list price, that's why OcUK and other retailers are called 'discounters'.
Q. How long will the promotion last?
A. Until they sell out of all their stock probably.
Be honest, if you'd heard about a P55 motherboard with a 2nd rate feature set (Dr. MOS, thick heatpipes (huh?) and 2 x 8x PCIe lanes) that cost more than an X58 board and it was fom
MSI - would you have put it on your 'must buy' list?
Of course not. MSI are distinctly also-rans in the UK enthusiast motherboard market and they probably rank just above J&W in most stores sales figures.
MSI have played an absolute blinder on this - they are going to sell shedloads of their P55 motherboards for £85 (which is the price we all thought they would be costing anyway) and build a named-brand user-base for the next 5 years. Because people recommend what they have, even if it's not very good.
ASUS/Gigabyte/DFI/XFX/EVGA/FoxConn/J&W must be kicking themselves. For months they've been slipping out review samples of various motherboards and setting new overclocking records, but what board are we all talking about - do we get the £65 GD-65 or the £85 GD-80? You can count the number of reviews of these boards on the fingers of one hand, and MSI aren't exactly well-known for building stonking overclocking motherboards.
It's hilarious. We can't wait to get our wallets open for an
MSI motherboard.
Q. Who'd have though it?
A. The marketing people, that's who.