Ironically, until recently, the guys here though that I hated MSI because, as I said, they were a tiny percentage of my business and I showed little interest in resolving this. I do what I think is best for my business, and that's giving the customers the right range of products.
I appreciate that. I still don't think that I'm biased towards MSI in the slightest, if anything I'd call myself a bit of an Asus fanboi, if any bias exists it's towards my motherboard category as a whole, which is why I felt the need to point out that there is no crossover between their component business teams and their laptop teams.
Not really lofty, I was the only guy in the marketing team for most of that time
I was always more of a technical marketing than corporate. I could talk to reviewers on their level and feedback to HQ. One of the reasons why I used to test most of the review samples myself before sending them was so that I could avoid having to have this sort of difficult conversation following a poor review.
Part of the reason why I left MSI was that, despite growing the social media channels massively and MSI being one of the top gaming laptop brands in the UK at the time, the HQ Laptop team wanted to take direct control of the UK marketing activity and I did not agree that their approach was suitable for our market and I didn't like being stuck in the middle of that.