What?
I regularly get NOW TV entertainment and movies for £1/£2 a month.
I ditched proper SKY. It is in no way cheaper than taking all the NOW TV offers. More convenient maybe, but definitely not cheaper.
I haven't needed to use NowTV in 3 years but for me, it wasn't much cheaper.
For context, i used it for entertainment/movies/sport. I would often get deals on the entertainment and movies but sport was
almost always full price. I can't remember the price but the Sky Sports month pass was like £35-40 and it was only in 720p unless you opted for the boost.
Now I pay £70 a month for all the sky channels (entertainment, movies, sports and multiroom) along with Netflix ultimate (£15 a month), Paramount+ (£7 a month) and discovery+ (£6) all included. Not only that, at least I know get sports in proper UHD with HDR and 60fps.
So with Sky my entire package is £70 but in reality works out to be (with man-math) £42 as I'm not having to pay for those subscriptions elsewhere. If I wanted to go the NowTV route today without deals Sports is £35, Cinema is £10 and Entertainment is £10, Netflix Ultimate another £15, Paramount+ another £7 and discovery for another £6 I'm up to £83.
I appreciate if you're only interested in the odd series or the odd movie that they put up on NowTV it's probably much better to go for the piece meal route NowTV offers and pick up/drop it when required but
for me Sky is cheaper , better quality and more convenient. YMMV.