"UHD Blu-ray equivalent quality"
The most exciting part about Bravia Core, however, is that it will raise the bar for video streaming quality. Provided that your internet connection is fast enough, 4K HDR movies will be served in up to 80 Mb/s, the company said, possibly referring to the overall bitrate. Sony calls it Pure Stream.
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"Bravia Core is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps," said Sony.
For comparison, Netflix recently
slashed its average bitrate for 4K video in half. It serves 4K video in up to 17.2 Mb/s video bitrate, depending on the scene. Apple TV+ has previously held the crown with 4K streaming
exceeding 40 Mb/s video bitrate at times. Sony is promising almost double the bitrate of Apple TV+ and the company is even referring to it as "UHD BD equivalent quality".