The Queen’s Gambit came in a distant second place but it still generated almost 1.1 billion minutes of total viewing, which Nielsen said confirms it as “among the most popular new originals introduced this year.” On a global basis,
Netflix has already proclaimed it as its most-watched original scripted limited series.
The Mandalorian dropped a spot to No. 4 from the previous week, but viewing for the Disney+ show has remained steady. Unlike Netflix shows, Disney releases one new episode per week. Once again, the
Star Wars spinoff is the lone non-Netflix title on the chart.
Another notable new entrant was
The Boss Baby: Back in Business in the No. 9 spot. The Netflix release added a new season and Nielsen reported an interesting dichotomy with the kids animated series and
The Crown. Two-thirds of viewers of
Boss Baby are kids between 2 and 11 years old, while the show drew a low single-digit number of viewers aged 55 and older.
Conversely, nearly two-thirds of The Crown‘s viewers are 55 and older, while a low single-digit percentage is aged 2 to 11.
The contrast speaks to Netflix’s programming strategy, which is not necessarily to create a singular juggernaut watched by everyone, as linear networks have sought to do, but rather a mosaic of titles for various tastes and demographics around the world.
Here is the full list, with number of episodes and total minutes of viewing:
The Crown (40, 3.358 billion)
The Queen’s Gambit (7, 1.092 billion)
The Office (192, 1,067 billion)
The Mandalorian (12, 939 million)
Schitt’s Creek (80, 733 million)
Grey’s Anatomy (363, 731 million)
Great British Baking Show (64, 645 million)
Criminal Minds (277, 560 million)
The Boss Baby: Back in Business (49, 509 million)
NCIS (353, 468 million)