Same problem as Jonstatt
I don't really want to use a "ghetto-fix"
with a brand new monitor. I will return it and get it replaced. I found a tell-tell sign that something isn't quite right. If you look at the back of the monitor where the base meets the screen, it is not perfectly straight. In the picture below you can see its a bit further away on the right side than the left, as if its twisted very slightly, probably affecting its movement.
Jonstatt - did you get this fixed? Last I heard you were returning the monitor to get a replacement but I didn't hear any more.
I eneded up buying one when I found out that Dell were not planning to fix my laptop because I'm getting a replacement so wife & I needed a 2nd monitor fairly urgently - and guess what?
It has the same problem you described, it doesn't go completely vertical. Probably about 5-10 degrees tilted backwards at best.
The manual is very short on the subject of tilt, but it does show the monitor completely vertical (although only in a diagram, not a photo).
I can imagine that fully vertical there may be an issue with it falling forward - so I'm not sure whether to return it or not, it may be that that's the design but I'd be grateful if Jonstatt could let us know what happened with his.
Already having probs with pixmania - they created 2 orders so I had to refuse one and wait until it's returned to their warehouse before I get a refund
EDIT: I just found Jonstatt's later post where he says that the replacement was the same.
Interesting that the batch in the photos was made in Mexico but "ours" are made in Romania - I suspect the European ones are all we are likely to see, since the Mexican ones are likely to be shipped to the US markets so it does seem likely, as Jon said, that it's a case of take it or leave it.
Probably not something I'd have noticed if I hadn't previously read his posts tbh - in general the adjustment available on this screen is unlikely ever to be used, the near-vertical forward limit is about the only place I can ever imagine it being unless I need to point it downwards due to reflections from behind, and that does happen in our house, but even being vertical wouldn't help with that