The card cost me around 450 quid new for the TUF model, which is the quietest and coolest one AFAIK, but I'm in Poland so whether that's a good deal is country-dependent I guess.
Recouped roughly half of that from flogging my old launch 2070S as well.
Good deal. My 4070 Ti was £575

a little mitigated if you sell the card to fund the upgrade. But personally I'd want more than 12GB VRAM if spending like £700+ and something like a 4070 just isn't worth the outlay for a fairly mediocre performance uplift.
its features and software support are years behind geforce.
