It's the limited gpu availability game Volume IX, the best part imo.....If there were shortages they wouldn't bother releasing new cards in the first place. They would just sell the current ones at the current price!
"Limited launch price-subsidised by Nv/AMD"
Which is probably true!
![Cry laughing :cry: :cry:](/styles/default/xenforo/vbSmilies/Normal/cry.gif)
Then they steadily increment in price after they sell ~5 gpus per vendor till they plateau to the actual selling price.