Agree.
If amd were competing in all areas, nvidia wouldn't be able to set the price, which is why I never get why people don't point the blame at amd to do better. It's just simply how business works and if the situations were reversed then it's nvidia that people should blame in order to do better against amd.
Never really get the driver ui argument tbh, yes amd is nicer/cleaner and faster but how often are people really using this? Perhaps with amd, you have to use the driver control panel more often? I can somewhat understand the not wanting to install MSI AB to tweak the gpu but again, it's a great piece of software where as when I had amd, the included overclocking/undervolting was tempermental, half the time, the settings would reset every reboot. Performance overlay etc. amd and nvidias are good but rivatuner with MSI AB is much better, more accurate, more options to tweak and more useful metrics to show. In some ways, I actually find nvidia better from a usability and choice of tweaking/options tbh especially combined with nvidia profile inspector app. I do think nvidia really need to combine all their apps together though in order to be more unified and modern but as the old saying goes, "if it ain't broke, don't fix it"
Reflex, DLDSR, DLSS are things I use all the time when gaming (although as said, it's tied to hardware too)