With so much stock apparently going to be available it must be hard for OC to price the 4090s. Seeing that over in the states MANY of the AIBs are going to be priced at MSRP, which over here is £1679, I'm pretty sure we're going to see some retailers doing the same.
I get the sense there's still something in the air of scalper-deterrent pricing in the minds of some retailers with their early placeholder pricing, with people talking up the ROG (an unbelievably ugly card this time round — the only device you should ever see red and blue together is a thermostat) at £2300. But honestly, though I think all of us who are buying a 4090 of some description day one are a little bit loopy (I fully own my loopiness), would any of us really pay OVER £2k for a card? I wouldn't, even though I can afford it.
I think retailers like OC will need to be careful to price these competitively, because with high stock levels and MSRP-adherence apparently the norm, I think we're all going to have the time to shop around a bit.
I want to buy from OC, because I have mostly done in the past and I rate and value their customer service etc (though I didn't get any Haribo with my 3090 last time guys *sad face*). But even the early placeholder £1999 for a Zotac AMP AIRO is looking over the odds for that card when you look at how it's being priced in the states relative to MSRP ($1800!).
Will be interesting to see what the pricing is like come launch day, but I doubt I'm going to be rabidly FOMO-clicking at 2pm on Wednesday. Gonna get the lay of the land first. Haven't even decided which AIB yet, only that I don't want the FE.