Caporegime
I still remember what I consider to be the greatest value card I've ever bought. A GTX 970 for under £300 - amazing card ram controversy aside.
Isn't most of that difference down to the pound tanking though? Adjusted for inflation, the 3070 was about 25% higher in dollars at launch. But the pound had tanked from about $1.65 to $1.25.
(Only just retired my GTX 970, it held up damn well for a seven year old card).