Yes it's funny how when they start the channels they are honest and scream and shout about pricing but now ...ohh it's actually great value and some even annoyed the hell out of me this time that basically said 3090s were a waste of money but 4090s "well done nvidia a bargain card", will let you find that review of the lady in the leather jacket that was very outspoken last time how the 3090s and 6900xts were a waste of money, but now a 2000 euro card in her country is well done nvidia.
Nothing like being a nvidia shill and they are all doing it this time and can't believe how many nobody youtubers have been sent a 4090 to review this time, people never even heard off when you search 4090 reviews that come up and all sponsored by nvidia free gear.