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NVIDIA 4000 Series

"Knowing" doesn't mean "able". Nvidia doesn't control everything. That's why they had to slash prices on the 3090Ti, for instance.
3090Ti was a very silly priced product, which would have no place on the market when 4090 comes out. That's one outlier though and irrelevant to the rest. That said, to underline again, I really hope they will get taught a lesson by the market that this isn't the way to go. However, nothing so far suggests at all they won't try it to push it their way anyway.
 
3090Ti was a very silly priced product, which would have no place on the market when 4090 comes out. That's one outlier though and irrelevant to the rest. That said, to underline again, I really hope they will get taught a lesson by the market that this isn't the way to go. However, nothing so far suggests at all they won't try it to push it their way anyway.
I can get a brand new 3090 non Ti for under $1k right now. Another "outlier"?
 
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Why not charge even more though? If "number always go up" there should have been another price increase.
Different audience, and usually much bigger margins already on phones than on GPUs. They likely found a sweet spot as is. NVIDIA hasn't yet.
 
Like the last year models weren't expensive already? They're simply one step ahead of NVIDIA. :)

Not comparable. They have major competition from all brands of android phones. Nvidia don't, with one other brand that may or may not turn up. Best leaving any comparison well away from the graphics card market as the monopoly nvidia has is pretty much unrivalled. It's comical.
 
I can get a brand new 3090 non Ti for under $1k right now. Another "outlier"?
Wrong country. :) Also, how many are left? I got 3080Ti for £800 but there were literally 4 of them only (rest of the shelf that store just wanted to get rid of I reckon) and now cheapest one in same store is £970.
 
Watching the rain forest scalpers has been interesting. $2200 Zotak sold after a few hours but most priced above that have sat overnight.

The glaring difference between this launch and Ampere, is the FOMO pricing is only "working" on the 4090 and not all that well. The attempts at jacking up prices on 3000 series have resulted in cards just sitting there going nowhere. People who want graphics cards (other than a 4090) can get them at decent prices by just scrolling past the scalpers.

This is not the same as last time.
It isn't indeed. Last time it was actual market dictating higher prices. This time, it's NVIDIA manipulating channels, as Jensen H. said, trying to hold to high margins and prices. They might fail, but they are surely trying.
 
Wrong country. :) Also, how many are left? I got 3080Ti for £800 but there were literally 4 of them only (rest of the shelf that store just wanted to get rid of I reckon) and now cheapest one in same store is £970.
If Nvidia had complete control, *all* new-in-box cards would sell at ore above MSRP.
 
Not comparable. They have major competition from all brands of android phones. Nvidia don't, with one other brand that may or may not turn up. Best leaving any comparison well away from the graphics card market as the monopoly nvidia has is pretty much unrivalled. It's comical.
Well, if only things were so easy. Fact is, Apple has a huge fanbase which doesn't really even look at other brands at all, hence for them Apple IS a monopoly and can dictate any prices they want - big number of fans will still buy it (as they jacked up prices in the past a bunch of times by a lot, already). There's a limit to price raises of course and a good balance to find. Possibly Apple found it with current prices, but I am not convinced we won't see higher in the future. NVIDIA on the other hand doesn't seem to care one bit about competition indeed but they do have a large loyal following as well - their true fans do not care for AMD and won't even look at these cards. This is why NVIDIA can raise prices and see how it goes. So far, it goes well with 4k series for them.
 
I vould
Watching the rain forest scalpers has been interesting. $2200 Zotak sold after a few hours but most priced above that have sat overnight.

The glaring difference between this launch and Ampere, is the FOMO pricing is only "working" on the 4090 and not all that well. The attempts at jacking up prices on 3000 series have resulted in cards just sitting there going nowhere. People who want graphics cards (other than a 4090) can get them at decent prices by just scrolling past the scalpers.

This is not the same as last time.
I couldn't find any on the he forest all 3090ti.
 
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But the would charge more if the thought the market allow iit , would they not?
Who said they won't in the future? Apple is a very patient company, very slowly implementing new tech, refining things and also slowly raising prices as they feel it's time.
 
Who said they won't in the future? Apple is a very patient company, very slowly implementing new tech, refining things and also slowly raising prices as they feel it's time.
I think you are missing my point, unless you think they don't actually want more money *right now*.
 
I think you are missing my point, unless you think they don't actually want more money *right now*.
Unlike a lot of other big corporations, Apple strikes me as a very patient corporation with long term plans reaching many years ahead. That they don't suck their customers dry right now (I believe they already do, though) doesn't mean they haven't planned it for the next year etc. They do adjust their plans to current market's state, or they would be idiots. But their prices always go only one way. Point being, prices on Apple devices will go up, always. NVIDIA wants to do exactly the same and just push prices higher, always. Never lower anymore - this is what J.H. said to gamers in interview, the times GPUs drop in prices are over. From now on, the only direction is up. Underlining again - it might not end up well for them, but they surely will try.
 
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Need a supermarket sweep prize to run through that warehouse in 1 min and get what you want (not 10x 4090's but 1 off) with 8 packs arms to help carry.....or a trolley.
 
The Nvidia price-gouging angle doesn't hold up if you lookat the financials over the last few years. The group typically enjoys a gross margin (sales less direct costs of production and marketing, as a percentage of sales) of about 65% and that has fallen to c.60% this year because of the inventory overhang in the 3xxx series. For the next five quarters (i.e. the release of Ada as the inventory overhang passes) the market is only expecting gross margin to get back to normal, and the weak macroeconomic backdrop combined with currency fluctuations and input cost inflation is making that very uncertain. The major change in cost structure has been at TSMC - who are really the only fab with the ability to compete on leading edge process nodes at the moment. Nvidia spent a reported USD 10bn to secure capacity on N4 and the pricing of Ada cards is based on maintaining historic gross margins. Demand for leading edge process nodes has been huge in the last few years and because fabs (and lithography equipment) have long lead times and 'extreme ultraviolet lithography' is tough, there are lots of barriers to entry for new firms. There is a veritable ****-ton of money being spent breaking ground on fabs in the US at the moment...Intel, Samsung and TSMC are all pouring concrete at the moment and they are all likely to do lots of business for fabless semi producers...so hopefully the fabs will have less pricing power in a few years, but TSMC can almost name their price right now.

I just hope the China/Taiwan tensions ease a bit....Morris Chang of TSMC has already said that a Chinese military presence in Taiwan would make their operations untenable. N4 chips would skyrocket in value under those circumstances!
 
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