It won't be as simple as that, nvidia are already 1? 2? 3? steps ahead with it all, things like cost and research time for AMD to create their own version need to be taken into account as well.
I wish it was as simple as look it works for that company so we'll copy it though.
They could easily do it though by the time the monitors are out, I've seen both AMD and NVIDIA move very fast when it comes to releasing a competing technology which they then make available on all their latest range.