Physx is NOT though, it's owned by nvidia. Why do you guys have dificultly understanding this?
It's foolish to expect them to support this with competitors products. Quite simply, if you want physx you have to own an nvidia card, not only for physx but also as your primary card.
This is morally right? no, but this is business.
There is a difference between not supporting something, and purposely disabling a feature if you detect a competitors device. Once of these has the possibility of getting you into a spot of trouble.
Microsoft pulled something similar with DR-DOS many years ago. I believe they ended up settling things out of court.