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Absolutely this. For that reason alone, I'm most likely never buying anything from OCUK ever again. The competitor is just far more caring and giving better quality information because it recognises that the people buying these cards are their most valuable (literally) customers and if you keep them informed about the situation in a clear and accurate way it'll make them feel valued. And judging by the numbers, they're getting more models from suppliers too - it's in OCUK's best interest to try to show that they're keeping up, or explain why they aren't.What I love about this unnamed competitor is that actually have a list of how many orders were made and are left in the queue