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*** NVIDIA GEFORCE RTX 4090 STOCK SITUATION & OcUK YOUTUBE REVIEWS - NO COMPETITOR DISCUSSION ***

It's surprising to me that the industry has not invented a way to test website ordering systems with simulated high-volume traffic yet.
I mean, there's clearly a need for something that simulates many thousands of users making web page requests, clicks, inputs and purchases through systems.
But if this was available, I guess the developers that OC uses would have been using such a system already. So it cannot exist.
There is, but it comes at a cost. I used to work for a software company and for a while they partnered with Microsoft. The software was set up in the MS labs and they can stress test the crap out of it. That comes at a very large cost though.
 
Thank you @Gibbo
Dedicated as always.
Wow, yesterday was a busy day...

I'd just like to get a few things off my chest at this point. Hopefully they'll help to put things into perspective a little.
Following the 9000+ back orders in 12 hours debacle which was the 3080 launch. Caused by the gateway between our internal systems and old website crashing, we have worked tirelessly on improvements. These things don't happen instantly, there's simply no off the shelf solution for what we do. The new website was launched and, despite our frustrations, it coped better than the previous one because we were still able to access the important parts (the back end of the site) to keep on top of what was happening and take the buy buttons down as sales started to come through.

This was the first real world high traffic test of the site since launch and a previously unseen issue caused the check out to basically lock up for the first half hour or so. Hopefully now that we are aware, it can be improved upon.
The lead developer for the site joined us in the UK from Germany yesterday and was invaluable when the issues started to occur. Gibbo and I had to do a lot of manual juggling to keep the oversales limited but without the new website, it simply wouldn't have been possible.

We have a new internal system due in the New Year which will allow us to better control the site so that buy buttons will automatically come down when available stock hits zero. We had hoped to have this in place last month but, despite our best efforts and many sleepless nights, we had to delay as it simply wasn't ready.
That said, there's simply no system available which can respond instantly to thousands of people all trying to buy hundreds of cards simultaneously, so some oversales are inevitable.
There was only slightly more than a thousand cards available in the UK and pretty much all other resellers sold out in the first fifteen minutes, by the time our issues were fixed we were pretty much the only source for stock, which, compounded the situation.
There are definitely ways to ensure overselling doesn't occur - I specialise in high-concentration e-commerce and one of the ways you could prevent this for example is have the "buy now" button press push to a FIFO queue. Each message in the queue is idempotent to the millisecond, and messages are consumed by your backend system in the order they are received - this is separate from the website so even if that gets pummeled you can still process those who made it through. The process decrements your stock counter by 1 in your DB and then the user is redirected elsewhere to pay and finalize their order. If they don't finalize within x time, the stock is incremented again and the next message in the queue is given a shot to buy it.

As for the website, ideally you'd have that behind a number of load balancers with several other machines hosting your webservers. Bonus points if you can rapidly scale these in line with demand.
 
The only thing that has annoyed me about this launch is Nvidia's review embargo on the 3rd party cards until 2pm yesterday - the same time that buy buttons went live.
You just know that they are trying to get all their cards out the door first - if people went to watch the reviews before trying to buy, everything would be sold out. It almost feels like they're trying to sabotage the sales of the 3rd party cards.
Though the OC site falling over was annoying, it actually managed to save me money. JayzTwoCents just after 2 released his review of the Strix 4090, the card I was going to buy. After watching that I couldn't justify the extra price for what is literally 1 or 2 fps more than most other cards. With the site not working properly it gave me a chance to watch the video, then change my mind and go for a cheaper card.
I finally got my order for a OC TUF at 15:05, I'll most likely end up having to wait for more stock but even then, it'll be better than the 3 month wait I had on the 30 series launch.
I got my order in pretty early on the strix so I didn't have a chance to watch his video. After watching the video I wish I should have gone for another l.
 
Hi, I've ordered an MSI GeForce RTX 4090 Gaming Trio X 24GB GDDR6X PCI-Express Graphics Card - Will this be in the current order batch, or will this be in a future batch. Thanks!

MSi Gaming X has over sold, we are expecting more of these next week, week after and following so hope to have cleared them by mid November.
 
I found it interesting that you didn't start with Any stock of Asus TUF 4090's. This was my only interest. Hopefully they will arrive in high quantity.
they need to be at least 500+ units. I wonder if NVidia deliberately stock low levels of Founders Editions to keep prices over inflated. Pretty Scummy practice.

I belong to a discord that shows how many PC players are playing what game. 462K would upgrade if they could actually get a 4090.
And yet stock levels are what? 1k units a month per retailer.

If NVidia had 20K+ of the founders Edition units yesterday, they would be sold out by 5pm. Not 5 minutes.
So :mad: with this industry and its practices.
 
I found it interesting that you didn't start with Any stock of Asus TUF 4090's. This was my only interest. Hopefully they will arrive in high quantity.
they need to be at least 500+ units. I wonder if NVidia deliberately stock low levels of Founders Editions to keep prices over inflated. Pretty Scummy practice.

I belong to a discord that shows how many PC players are playing what game. 462K would upgrade if they could actually get a 4090.
And yet stock levels are what? 1k units a month per retailer.

If NVidia had 20K+ of the founders Edition units yesterday, they would be sold out by 5pm. Not 5 minutes.
So :mad: with this industry and its practices.
Nvidia didnt sell out in 5 mins, it was closer to 5 seconds if that, I was sat on the website refreshing regularly and when it changed from out of stock to buy now, i clicked and by the time the next page loaded it was out of stock.
 
Is there still a possibility to change from an ordered card to the me of the remaining? I take it any exchange would be done at current prices and not as they were yesterday?
 
I found it interesting that you didn't start with Any stock of Asus TUF 4090's. This was my only interest. Hopefully they will arrive in high quantity.
they need to be at least 500+ units. I wonder if NVidia deliberately stock low levels of Founders Editions to keep prices over inflated. Pretty Scummy practice.

I belong to a discord that shows how many PC players are playing what game. 462K would upgrade if they could actually get a 4090.
And yet stock levels are what? 1k units a month per retailer.

If NVidia had 20K+ of the founders Edition units yesterday, they would be sold out by 5pm. Not 5 minutes.
So :mad: with this industry and its practices.

Our indications were this SKU was the one that was been targetted by BOTs and Scalpers, as such we put it live and then pulled it 2s later, so most people never spotted this product go live, in that fraction of time we sold over 3/4 of the stock, a whopping 30pc.

What people need to realise is I CANNOT get 500pc of one single card, Asus probably had like less than 150 units for the entire UK and then shared them out and now won't ship any more due to lack of margin on entry level product, deja vu 3080 all over again.

We did well to nearly have 1000 cards for launch day, we've now shipped around 850-900 units out, probably one of the best performance in the UK even though our website was trying to make life difficult for all.

These short stock situations, scalping is all extremely annoying for us and the genuine customers, launches on GPU's just seem a nightmare now, I wish for the day of GTX 970 again where I had like 5000 cards on day one, now were lucky to get 1000 cards and there is like ten fold demand, maybe manufacturers need to be delaying launches a lot more and stock piling.

CPU launches are not an issue as demonstrated with the Ryzen 7000 series, of which we have now shipped over a 1000 units and not had a single issue and having thousands secured for stock was done and in our warehouse.

So yes I agree with you, it really is not easy, but at the same time these newer GPU's are extremely complex they are vastly different to the GPU's old, for a starters they have 24GB VRAM compared to 4GB, the actual GPU is vastly bigger and the coolers are much bigger, so the resources to make these new products is on a whole different scale and yet demand seems to continue increasing, apart from the 3080 blip, but 4090 we knew it would be good, but again demand was above expectations of what anyone could anticipate for a £2000 GPU.

We will keep pushing and looking for ways to improve and hopefully the rest of the GPU market will do so as well.
 
How many of the Strix cards over-sold?

Around 50 cards over-sold, more stock is expected more or less weekly in small quantities over coming weeks, hopefully they will be cleared by middle November.

Hi @Gibbo! I got an order confirmation for an Asus TUF OC placed at yesterday at 15:04, no shipping info so I'm assuming this will be in the next batch?

TUF OC over-sold by around 20 units, so we would hope to have cleared those back orders by end of this month. :)
Is there still a possibility to change from an ordered card to the me of the remaining? I take it any exchange would be done at current prices and not as they were yesterday?


What brand did you order as we do have some limited options. :)
 
Around 50 cards over-sold, more stock is expected more or less weekly in small quantities over coming weeks, hopefully they will be cleared by middle November.



TUF OC over-sold by around 20 units, so we would hope to have cleared those back orders by end of this month. :)



What brand did you order as we do have some limited options. :)
Inno3D x3 gibbo
 
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