Why ? They destroyed Intel sales this way, even to the point being twice as fast for same price.
Nvidia needs a kick from AMD as they did to Intel.
Intel has not recovered for a few years now from AMDs pricing and performance.
Look at how many diehard Intel folks have jumped onto AMD for the first time ever, I'm one of them it's the first time ever I have purchased an AMD CPU and guess why ? Because Intel is offering hardly any value for the performance to the point the 3950x which I purchased is less than half the price of their HEDT CPU that is a lot slower and uses more power. It's just a matter of time Nvidia get put in their place too. Tired of Nvidia and their lies and same happened with Intel and as we see Intel is now paying for it. Vote with your wallets not fake lies from these companies that behave this way.
May be harder for them to do it in the GPU sphere - by all reports TSMC 7nm is twice the price per wafer that nVidia is getting from Samsung. By the looks of it AMD is going to bring some very interesting performance this time around but those hoping they will disrupt on price are likely to be disappointed.