If it’s the FE company I’d imagine they are getting a kick back from nvidia to sell the FE (because let’s be fair, the FE exists as a marketing ploy). Plus their other prices tend to be higher than ocuk - certainly was when I was pricing up cpu + ram + mobo.The issue most of us have is the price difference ocuk is charging in comparison to the competition... £300 extra on most top skus is not on and clearly leaves a bad taste in most people mouth. If the competition ( more than 1 company btw ) can afford to sell them at significantly cheaper prices then why the hell are ocuk charging so much extra . It is literally driving away your customer base , as I've put previously would have been more than happy to support OCUK with a 5090 sale had the prices been inline with other but that wasn't/ isn't the case so kept my sale with the competitor who is significantly cheaper even with the threat of a price rise ... would have to drop some to make up that £300 difference![]()
But sure, the stores are the bad guys. Paying staff , taxes etc vs private scummy scalpers who charge over twice the price of the units they sell and pay no one but themselves.
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