Personally i just hate getting called 3 times a day asking about the accident i never had or my ppi claim which i also have never had.
Lol I had an accident a few years a go where a driver behind me decided to drive into the the back of me, anyway cut a long story short.
I had one of those accident claim places ring me up and basically explained to me what to say, how the accident can and has caused injury the lot, she gave me everything I needed to make a successful claim, she sounded rather shocked when I proceeded to explain to her that company's like the one she works for is the reason my premium is so high.
. It's just data. A company can easily extract stats such as at 9pm x number of people were playing y game using machine specs z. A certain number of people experienced slow performance or crashes, etc. Nobody is sat there saying "oh look, Darren is playing Farcry 4 now gone for a cuppa" - this level of personal detail is not interesting IMO.