OcUK GUIDE TO ORDERING YOUR AMD 9070 GRAPHICS CARD TODAY AT 14:00

[Jono8]

Pulse was £570.

Pure was a bit more afaik £599

Ah yeh, sorry I misread.

Yeh, the true RRP for the pure should likely be £589 ISH judging by the previous generation's card's uplift between it and the pulse.

Hate the way most retailers are gouging the hell out of models that traditionally only sit about £20 or so quid above the model below.

 

[alexp999]

RRP should be (and was) £569.

Direct conversion + vat is even less than that too (£555).

You can't use the rates shown online, these are like a middle price. You don't get that when making transfers because the forex companies and banks want their cut for the conversion.

Where I work, we always take the middle price, currently 1.29 and take 0.03 off of it to cover fees and commision.

So we would use 1.26 and convert $599 to £475. Plus VAT is £570.

 

[alexp999]

Even at MSRP, it's a lot of money for a chip that cost less than $100 to make.

Because all you are getting is a piece of silicon?

Even factoring in all the other components and logistics, they still need money to support the software updates, further R&D on future products, etc too.

In the business world, so much of the software is also chargeable now. Even warranties.

 

[ICDP]

You can't use the rates shown online, these are like a middle price. You don't get that when making transfers because the forex companies and banks want their cut for the conversion.

Where I work, we always take the middle price, currently 1.29 and take 0.03 off of it to cover fees and commision.

So we would use 1.26 and convert $599 to £475. Plus VAT is £570.

The problem is people use the current exchange rate of the US MSRP, add 20% and call it “UK MSRP”.

Then get all upset that UK prices are £25 - £40 over their imagined “real MSRP”.

 

[alexp999]

The problem is people use the current exchange rate of the US MSRP, add 20% and call it “UK MSRP”.

Then get all upset that UK prices are £25 - £40 over their imagined “real MSRP”.

I'm still shocked the number of times people don't even add the VAT.

 

[dargla]

I can't say all will have x experience. I initially had long delivery dates stated, but it went as below.

I ordered XT Aorus Elite 8th March, went to cancel around 11th and it updated to being dispatched, 12th it was at my door and I rejected it. XT Gaming OC 11th ordered, 12th showing as coming 13th, luckily able to cancel before dispatch.

I just totally changed my mind on what was right card and price point I'd buy at. So I just won't rush to buy one currently, has to be right card and x price for me now.

Even at MSRP, it's a lot of money for a chip that cost less than $100 to make

Because all you are getting is a piece of silicon?

Even factoring in all the other components and logistics, they still need money to support the software updates, further R&D on future products, etc too.

In the business world, so much of the software is also chargeable now. Even warranties.

Sure, it's only a piece of the wafer and there is a lot of other costs involved but its less that $100 for the main component.

 

[hornetstinger]

Even at MSRP, it's a lot of money for a chip that cost less than $100 to make


Sure, it's only a piece of the wafer and there is a lot of other costs involved but its less that $100 for the main, manufactured part.

Same for loudspeakers, compare some £100 Wharfedale to £10,000 ones and the more expensive ones have barely higher quality parts. Certainly not £9900 difference.

 

[ChosenName]

Same for loudspeakers, compare some £100 Wharfedale to £10,000 ones and the more expensive ones have barely higher quality parts. Certainly not £9900 difference.

Indeed - however confirmation bias is real and those who like to be thought of as being "discerning audiophiles" can be quite vulnerable in sighted testing (where no care has been taken to level match the output, i.e. "louder (usually) sounds better) and reluctant to admit that they can't actually hear the claimed "night and day" improvement that, unsurprisingly, the expensive option is claimed to exhibit when the salesperson is conducting a listening test for them in the showroom.

 

[dargla]

Same for loudspeakers, compare some £100 Wharfedale to £10,000 ones and the more expensive ones have barely higher quality parts. Certainly not £9900 difference.

Yeah, the difference is, we don't have '£100 Wharfedale' graphics cards and they all want to be the £10000 ones.

By accepting and normalising this, we will have £11000 next year.

 

[Tythus]

The problem is people use the current exchange rate of the US MSRP, add 20% and call it “UK MSRP”.

Then get all upset that UK prices are £25 - £40 over their imagined “real MSRP”.

I'm still shocked the number of times people don't even add the VAT.

Just because you looked up the GBP to USD rate and they paid today doesn’t mean they paid exactly at that rate—it’s just a benchmark. Since it’s an open market, there are additional fees involved in the transaction. Plus, VAT or sales tax isn’t included, and there are many more costs beyond just the silicon chip. It’s like saying, “The engine only costs X, so why is the car so much more expensive?”

 

[gupsterg]

I attempted to buy a pulse at 2pm opening time £570 but no luck, website crashing, payment declined etc. Tried all day then the following day prices started to creep up.

Then saw pulse and pure for £10 difference elseware.

At £10 difference at buying point Pure I'd buy then. If pricing was as at launch, then I'd go Pulse. As you got Pure for £635 elsewhere you got better deal then on OCUK on launch day, as Pure was £690.

I had OCUK fail on me launch day and following day also. Another site I couldn't even get on, it stated no connection. Few other places were also busy and retries occurring to get a product in basket to checkout.

If you need the card then go for it. If can wait I'd say why not. At the moment I can't get the launch prices out of mind to commit to a buy, besides other factors for me.

I can't say all will have x experience. I initially had long delivery dates stated, but it went as below.

I ordered XT Aorus Elite 8th March, went to cancel around 11th and it updated to being dispatched, 12th it was at my door and I rejected it. XT Gaming OC 11th ordered, 12th showing as coming 13th, luckily able to cancel before dispatch.

I just totally changed my mind on what was right card and price point I'd buy at. So I just won't rush to buy one currently, has to be right card and x price for me now.

Even at MSRP, it's a lot of money for a chip that cost less than $100 to make.

There is a BOM for the card. AIB/distributors, need to make money. Besides physical costs of card, they'll be other elements priced in, warranty, etc. So I wouldn't put that price tag on card.

But do think people need to place perspective what tier of card these are. This was one reason that made me hold now for right card at my right price.

Some are looking at nVidia pricing/availability, then buying 9000 series. So a lot of variables on what we each may think is right price point to make purchase.

 

[hornetstinger]

At £10 difference at buying point Pure I'd buy then. If pricing was as at launch, then I'd go Pulse. As you got Pure for £635 elsewhere you got better deal then on OCUK on launch day, as Pure was £690.

I had OCUK fail on me launch day and following day also. Another site I couldn't even get on, it stated no connection. Few other places were also busy and retries occurring to get a product in basket to checkout.

If you need the card then go for it. If can wait I'd say why not. At the moment I can't get the launch prices out of mind to commit to a buy, besides other factors for me.





There is a BOM for the card. AIB/distributors, need to make money. Besides physical costs of card, they'll be other elements priced in, warranty, etc. So I wouldn't put that price tag on card.

But do think people need to place perspective what tier of card these are. This was one reason that made me hold now for right card at my right price.

Some are looking at nVidia pricing/availability, then buying 9000 series. So a lot of variables on what we each may think is right price point to make purchase.

The Pure was really that price on release? I didn't pay too much attention on pricing on another cards >£600 I just looked at the ones at £570. I thought it was £599.

No way would I pay the £120 extra for the pure.

 

[Jono8]

Because all you are getting is a piece of silicon?

Even factoring in all the other components and logistics, they still need money to support the software updates, further R&D on future products, etc too.

In the business world, so much of the software is also chargeable now. Even warranties.

Yeh but they are putting silly mark ups on things.

Having a cooler painted white and sticking an RGB led in it does not cost £100 from a manufacturering/production perspective.

For example The Pulse and Pure and the challenger and steel legend cards are only about £20 apart (even less from some retailers) for other models of GPU. However as soon as a new popular card comes out, the premium suddenly becomes £100 or more. In fact for the 5080, some aibs are trying to get over £200 more for a slightly better cooler/some rgbs. Insane.

 

[hornetstinger]

Yeah, the difference is, we don't have '£100 Wharfedale' graphics cards and they all want to be the £10000 ones.

By accepting and normalising this, we will have £11000 next year.

I'm not agreeing with it, just saying there are huge gaps in pricing for similar products for marginal cost in the actual components.

GR Research takes apart speakers, for example he compared some cheap ones to ones costing $5000 or something, and crossover components quality is the same. Better quality cabinets and drivers, but only a couple of hundred quid more...the rest is pure profit.

 

[alexp999]

There must be an element of it being a bit like cars though. Low end models sold at or near cost. The profit is made on the higher trims.

 

[Jono8]

The Pure was really that price on release? I didn't pay too much attention on pricing on another cards >£600 I just looked at the ones at £570. I thought it was £599.

No way would I pay the £120 extra for the pure.

Yeh, the Pure is gouged to hell on a lot of retailers.

It's a +£20 or so card, not £120!!

Shame because I'd get the Pure as my rigs theme is white, but I won't pay more than £600 for one out of principle

The £635 you paid isn't too bad though.

 

[Kirkatron]

I'm I the only one who thinks that even at £700 it's still good value for the XT.
I paid £1000 for my Red Devil 7900 XTX just over 2 years ago and the fact I can buy a card that matches it in raster and beats it in upscaling and RT for £6-700 is awesome. If it still cost £1k, I'd be annoyed.
I really didn't expect the 9070 XT to perform as well as it does especially at 4k.

4k Horizon Zero Dawn Remastered Native

Red Devil 7900 XTX 111 fps
Nitro 9070 XT 115 fps.

The bonus is the 9070 XT can then use FSR 4 which is way better than 3.1. 3.1 looked awful.

 

[Tenebreaux]

My Nitro+ has been sat at DPD's "International Gateway" for the last two days. Probably means I won't see it now until Tuesday at the earliest. The joys of living in Northern Ireland.

 

[Jono8]

I'm I the only one who thinks that even at £700 it's still good value for the XT.

Yes.

It isn't good value at £700

The 4070ti super and 7900xtx could be had for that amount, if not far off most of last year.

Similar or only marginally better performance from the new gen for the same money isn't good value.

At £569 it's good value.

 

[alexp999]

I'm I the only one who thinks that even at £700 it's still good value for the XT.
I paid £1000 for my Red Devil 7900 XTX just over 2 years ago and the fact I can buy a card that matches it in raster and beats it in upscaling and RT for £6-700 is awesome. If it still cost £1k, I'd be annoyed.
I really didn't expect the 9070 XT to perform as well as it does especially at 4k.

4k Horizon Zero Dawn Remastered Native

Red Devil 7900 XTX 111 fps
Nitro 9070 XT 115 fps.

The bonus is the 9070 XT can then use FSR 4 which is way better than 3.1. 3.1 looked awful.

For the base models, I think £700 is too much. It should be no more than £599 imo.

But for a decent OC model, I'm happy having paid £699, although that was my limit.

For me it was finally a worthwhile upgrade at a reasonable price and my dad gets the upgraded he's been waiting for (He has my old 980 Ti so the 6800 XT will be a nice upgrade for him).