Plus there are the hackintosh possibilites, which are just not there with nvidia...
Here in Australia we will apparently be able to buy these cards at a launch price of £984, but that's US price + tax + 10% "whatever, we think we can get away with it" tax, and it puts them within about £120 of the cheapest 4080.
Seems like a bad move when they could have matched the US price and widened that gap to nearer £210.
There is very little margin in the product, the resellers won't work for no profit, hence why XTX is very unlikely at MSRP, especially for volume.