OCUK's new website

Drop shadow also needs removing from the logo but i cba

Also stick to the 4 colours

Dark Grey - 2c2c2c
Light Grey - cbcbcb
Red - b91221
Blue - 0057a8

That looks really good and I'm not usually a fan of going too much towards the flatter tiled look, IMO logo looks better with the drop shadow than without though and I'd have kept the gradient on the top bar to keep it distinct from the content.
 
Yes it is the time of phones and tablets, but come on, this is overclockers, where people on PC's browse for hardware, not mobile peasants.
!

It's not designed for phones. And the bars at the side are pure laziness, especially as the default layout is grids, larger res should mean more grids and thus more product on display.
 
There are quite a few design "faux pas" with the new site:

- Gradients
- Blue text on black background
- Grey text on black background
- Site background with more contrast than the content
- High contrast red with blue
- Dark vignetted images with predominantly dark products

The homepage is overly complicated.

The menus would be quite easy to use if it wasn't for the huge range of colours from non-complimentary palettes.

For example, if you hover over "PC Components", you have a huge range of options along with:

Dark grey gradients
Dark blue gradient headings
Bright red border
Category image with drop shadow

The category pages are a lot easier to navigate.

All of the elements are there; it just needs a little toning down and a more user friendly palette.


Did I mention Gradients?

Gradients.

#c0002b and #2d51a5 isn't that bright. Sure #080808 is dark but it is barely there.

The border may appear bright because it is quite thick.
 
it looks like no competitor hinting. Thank you. absolutely terrible looking.

also at 1080 its not even centered. look at gaps on each side.


the old site is a lot better to find items and looks better.you will have a drop off in sales with the new site.watch.
 
It is god damn awful to navigate.
eg click clearance and its difficult to see the categories straight away.
So you then try to find GPU's. Click Audio and Video category and you get a B Grade PC !

Its too cluttered and busy. Colour scheme doesnt differentiate enough between the buttons. When you click on a button the screen changes but your eye doesnt know whats exactly changed straight away. Too much charcoal grey/black. Too much emphasis on Twitter, Facebook, etc these should be at the bottom. Hate it. Bad outdated design IMHO.

Sorry OCUK but its a meh from me.
 
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Definitely think this site needed more user testing/feedback before it went live...

It just doesn't feel user friendly in the slightest.
 
Guys, I know it's easy to compare to OcUK's competitors but please don't hint at them or try to disguise the spelling.

There's still a rule about it :p
 
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