Which makes it the same as all the other MMOs. Boring.
It's not boring if you actually enjoy the gameplay rather than what you get given at the end of it, and the gameplay is quite different from other MMOs.
No, which is my point. The biggest MMOs of the last years, SWTOR and ESO, played it safe without going far from the formula of the standard MMO. I'm not saying ESO is a bad game, I'm saying it is a mediocre one and that it has brought not much to the table, which is why I believe the current pricing model is not sustainable in the long term.
It depends what you're looking for in an MMO I suppose, I'm not sure the majority would want it to be too far departed from the standard MMO. But for open world PvP, I think Cyrodiil has potential to be the next Emain Macha, gloriously unpredictable fun as opposed to the battleground style of PvP in recent years. I said pretty much the same thing about GW2 and was disappointed but I've been happy with everything I've seen so far in ESO.