Zavvi does it similarly.....but really don't know how to evade tax?
I'm sure they have paid tax and it's just what the supplier has sourced. Still it should be advertised as a US version or Non UK version as it could affect trade in or re-sale value. Especially as it has "Not for supply in UK" printed on it..
Tbh I'm not bothered as long as it works but it arrived smashed so it will go back anyhow. I will grab it locally later this afternoon.
if my amazon order doesn't turn up today, by jobe they're going to get a thick ear!
Mine hasn't turned up from Tesco, disappointed
Are you sure it isn't a EU version, it would seem odd to specifically print not for supply in the UK if it was US.
But either way it's best to send it back as you would almost certainly have issues with DLC / Season Pass later on due to having to buy it from the same region that the game is from. *edit that's assuming it is a PS4 copy, perhaps not the same issues if it is XB1.